Other names may be trademarks of their respective owners. Security Center Privacy Should you accept cookies? May 1, Why websites ask you to accept cookies Websites have become more focused on asking you to accept cookies.
Should you accept cookies? Do you have to accept cookies? Rules like the GDPR were designed to give you control over your data and browsing history. Another downside is that without acceptance, you may not receive the full user experience on certain websites. More on that, below. Website name Unique user ID Browsing habits and history Personal preferences and interests Links clicked Number of times a website is visited Time spent on a website Settings selected Account log-in information, including your username and password Online identifiers like your location and IP address Personal data like your phone number and address Shopping cart items With all of this data collected, companies can use cookies to their advantage and, in some cases, to your advantage as well.
Website access. Improved user experience. Cookies can be helpful because they help sites remember you. This memory can help improve your individual user experience. Why is this a good thing? They already know about you and can tailor your website experience to your interests — making your browsing experience quicker, more focused, and more helpful.
This more personalized experience can be especially helpful when online shopping. Cookies can make the shopping process quicker, more convenient, and more successful. Easy log-ins. Cookies saved on your web browser also can remember your log-in credentials. This can come in handy when repeatedly logging in to your go-to websites, especially if you sometimes forget your passwords.
Unencrypted websites. Why is this dangerous? When you return, the server uses the information in the cookie to create a customized page for you. Only the website that creates a cookie can read it, so other servers do not have access to your information. Additionally, web servers can use only information that you provide or choices that you make while visiting the website as content in cookies.
Webmasters have always been able to track access to their sites, but cookies make it easier to do so. In some cases, cookies come not from the site you're visiting, but from advertising companies that manage the banner ads for a set of sites such as DoubleClick.
These advertising companies can develop detailed profiles of the people who select ads across their customers' sites. Accepting a cookie does not give a server access to your computer or any of your personal information except for any information that you may have purposely given, as with online shopping.
Also, it is not possible to execute code from a cookie, and not possible to use a cookie to deliver a virus. For privacy reasons, you may wish to view the cookies currently stored in your browser or control which sites you accept cookies from. You may also decide how long they may be stored and used. Most modern browsers offer the ability to control cookie settings; consult your browser's help files, and see:.
Some cookies help sites understand how their visitors engage with their properties. For example, Google Analytics , a Google product that helps site and app owners understand how people engage with a service, uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. Google uses cookies for advertising, including serving and rendering ads, personalizing ads depending on your ad settings at g.
Some cookies used for advertising are for users who sign in to use Google services. It lasts for 2 weeks. Some cookies support Google showing ads on third-party sites, and are set in the domain of the website you visit.
Some cookies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. Depending on your settings at g. Also, your browser may have settings allowing you to manage cookies on a site-by-site basis.
Types of cookies used by Google.
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