It really explained technological determinism. I am Lawrence William West, a student of Ajayi Crowther University in Nigeria, studying communication and media studies, I really appreciate this article of yours, and big thank you for the knowledge expansion of this subject. The details are so educative and enlighten. Thank you so much. Hie Sir I am enlightened by your work.
I would want more details on technological determinism especially looking at it as an enabler of cybercrime.
I would appreciate your feedback. Hi Sir I am a student of St. Augustine University of Tanzania Mwanza Campus taking bachelor of arts in Mass communication, what I can say about this article is tha, it is a great and impressive work with clear examples which makes it very easy to understand but sir how can i access some of your articles concerning this field of journalism and mass communication?
Hi Sir I am a student of National University of Modern Language Islamabad Pakistan taking bachelor of arts in Mass communication, what I can say about this article is tha, it is a great and impressive work with clear examples which makes it very easy to understand but sir how can i access some of your articles concerning this field of journalism and mass communication? Next post: Marxist Theory of Alienation. Technological Determinism in Mass Communication.
Jamie Nurasan July 11, , pm. Nice work and good content. It was helpful to my understanding of the topic. Thank you. Irianna Young Yen June 7, , pm. Thank You. Atting, Koko June 9, , pm. Comfort Chime June 11, , am. Please what are the theories that are associated with new media. Anyway Machani November 2, , pm. Forgot password? Don't have an account? Sign in via your Institution. You could not be signed in, please check and try again.
Sign in with your library card Please enter your library card number. Related Content Related Overviews reification cultural materialism change communication See all related overviews in Oxford Reference ». Show Summary Details Overview technological determinism. Reference entries technological determinism in A Dictionary of Sociology 3 rev Length: 80 words. View all related items in Oxford Reference » Search for: 'technological determinism' in Oxford Reference ».
All rights reserved. Sign in to annotate. Therefore they will adapt to the medium they are using so that they can send and receive messages like everyone else. Epistemological Assumptions: We know that there is one truth by observing what has happened over time. As the medium changes so does society's way of communicating. People can only use the medium for which it was created phone for talking over lines or electronic mail for talking via computer.
If the medium is impersonal television then the message too is impersonal. Axiological Assumptions: This theory is objective in that everyone will act and feel the same no matter what the medium they are using provided that they are using the same medium.
Values are not involved because evidence is seen strictly through observation. Critique: Scientific Theory Explanatory Power: It explains when new systems of technology are developed, the culture or society is immediately changed to reflect the senses needed to use the new technology.
Predictive Power: It predicts that with every new system of media technology, society will change and adapt to that technology. Parsimony: There is a simple cause and effect analysis between the introduction of new technology and the changes in society's way of thinking, feeling, acting, or believing. Falsifiability: The theory could be proved false if a new technology is invented and nothing changes. Internal Consistency: There is a logical flow of proof evidenced over time.
Heuristic Provocativeness: Would this theory only work in the USA or would it vary culture to culture within or outside the United States?
Does it vary in the electronic age between those who can afford the new technology and those who can not? Organizing Power: We know that we have developed and we know that we have changed. This theory provides a way to see why this has happened. Example: With everyone electronically mailing each other today, there is no longer a need to write a joke down to remember it.
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